#NCSCuriosity

2020 is the year of The #NCS

By 19/12/2019 juni 5th, 2020 No Comments

In the rearview mirror, the 21st century can be easily summarized. The first decade was ‘The Brewing of the Perfect Storm’. The second was ‘The Tipping Point’. When in 2018 Mark Zuckerberg spoke the historic words ‘Senator, we run ads’, we should have realized that the naive internet dream of a hyper-connected world in which authority was equality distributed, was very discretely being killed. People now connect on social media that run algorithms to lock people up in echo chambers to sell them to advertisers.

“You’ve just crossed over into the Twilight Zone!”

As a perverse result of this, people are more tribal and divided than ever before. Yet at the same time, industries are no longer content to stay in their lane (Apple and Amazon entering healthcare or Alibaba in finance to name but a few) and they will all meltdown into one boiling red ocean: all companies will fight each other over the same customer data trying to create hyper-personal customer experiences.

And now, we are entering the third decade which I call The Twilight Zone. If you’ve never seen this cult series, here’s a fragment of its opening theme to help you understand:

“You unlock this door with the key of imagination. Beyond it is another dimension – a dimension of sound, a dimension of sight, a dimension of mind. You’re moving into a land of both shadow and substance, of things and ideas. You’ve just crossed over into the Twilight Zone!”

Stay hungry. Stay curious.

I believe that that “key of imagination” is exactly what we need to guide our society and our businesses through this zone. Knowledge and experience won’t get us there. We need to create new patterns just like a child creates order in the chaos of the world it was born in. What drives a child is a basic talent: curiosity. We are all born passionately curious but most of us trade that curiosity for patterns and assumptions when we grow up and so do companies.

Curiosity did not kill that cat!

If we want to re-invent our society and if we want to create new business models in the next decade, we urgently need to develop a brand new KPI: the #NCS or the Net Curiosity Score. Why? Because where we are going, no one has ever gone before. We’ll need to imagine and build the path as we are walking. That’s why curiosity is one of the most powerful tools we have at our disposal. All the famous innovators of all times share it.

Never accept the obvious but always look deeper and more thoroughly at a problem. Curiosity reveals the opportunities we would have never even seen if we just accepted the facts and would have never asked: “why?”. It is the fuel of our future, and we need to get really serious about this. So don’t wait. Start to measure the level of curiosity of your company and people now. Start to think about how you can promote that curiosity, how you should create a curious culture, how you can reward curiosity and you could use that curiosity to create new patterns.

Curiosity reveals the opportunities we would have never even seen if we just accepted the facts and would have never asked: “why?”. It is the fuel of our future, and we need to get really serious about this. So don’t wait. Start to measure the level of curiosity of your company and people now. Start to think about how you can promote that curiosity, how you should create a curious culture, how you can reward curiosity and you could use that curiosity to create new patterns.

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